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Some of this month's articles:
"The Welcome Mat" Increasing traffic to your website
"You're an innkeeper not some technocrat, but there are some things that you can do right now to bring guests to your virtual door..."
"Don't forget the Guests"
"Being a host, especially a paid host, is not an easy job. Yes, your inn is your stage, but you don't belong at the center of it all the time. The best host is unobtrusive - there when the guests want her, but not if they don't..."

Use your Answering Machine! Not enough innkeepers put their website URL on
their answering machine message. Let your website answer your caller's questions
when you aren't there to do it yourself.